Brandweek - America West Boosts Internet Revenues, Marketing

PHOENIX–Without any marketing effort, America West Airlines saw 1998 revenue from Internet ticket sales jump 200%. So this year the regional carrier will buy placement of online banners and include the Web address in print ads, per company rep. The move is a natural since the Internet is the airline’s cheapest distribution channel, just $6 per ticket.

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Tickets purchased from America West’s own reservation system cost the company $13, compared with $20 for tickets purchased through online providers like Preview Travel and Expedia, and $23 if booked by a travel agent.